Cookie Policy

v4.5 last updated 24 March 2022

Hybridium (part of the LoopUp Group) (“Hybridium”, “us”, “we” or “our”) is strongly committed to protecting your personal data / personally identifiable information (“personal data”) and upholding your right to privacy. This privacy policy describes the collection and processing of personal data by us as well as an overview of the rights which you have in relation to your personal data. It applies to information which you may provide directly to us or via third parties.

Our policy is to be as transparent as possible about how and why we process your personal data.  However, should you have any questions please contact us at either privacy@loopup.com or by writing to us at Legal and Compliance, 9 Appold Street, London EC2A 2AP, UK.

This Cookies Policy sets out how we use cookies to deliver, analyse and optimise your experience of our website [website address] and all sub-domains (“Website”) use of our services (“Services”).  Please read this policy in conjunction with our Privacy Policy, which sets out how we handle personal data (also known as ‘personally identifiable information’ or ‘PII’ in the USA).

1. What Are Cookies?

1. 1.1 Cookies are small text files used by web and online service providers to analyse, enhance or enable usability. You can find out more on cookies, and how to opt-out, manage or delete them, at https:/aboutcookies.org, https://youronlinechoices.com/uk/ and https://allaboutcookies.org.

2. Your Consent

1. 2.1 Your use of our Website or Services is your consent to our use of cookies for our Website or Services, respectively, as described in this policy. If your browser settings allow cookies we may set a cookie as soon as you visit our Website or use the Services to record whether you accepted this policy or not; you can delete this as described in the websites listed above.
2. 2.2 If you don’t consent to our use of cookies as per this policy, please manage your browser and third party settings as above (although some of the Website and Services may not work fully or at all if you block certain cookies). You could also not use our Website or Services – but we hope that you find this policy, and our Privacy Policy, reasonable and that you join the thousands who enjoy using our Website and our Services.

3. Who Are We?

1. 3.1 Hybridium, Room of the Future and MashMe are trading names of the Hybridium group of companies, whose details are set out in the main body of our Privacy Policy.

4. Types of Cookies

1. 4.1 We use the International Chamber of Commerce’s categorisation of cookies.
2. Category 1: Strictly necessary cookies – These are essential to enable webpages or services you have specifically asked for. Without these cookies, services you have asked for cannot be provided.
3. Category 2: Performance cookies – These collect anonymous information on how you navigate our Website or Services, such as pages visited. All information collected by these cookies is aggregated and anonymous (and so is not personal data/PII).
4. Category 3: Functionality cookies – These remember choices you make to improve your experience of the Website or Services or to deliver a particular function, for example your username when you sign in so you don’t have to enter it again.
5. Category 4: Targeting or advertising cookies – These collect information about how you use our Website so we can tailor the Website to you, including on future visits. If we ever allow advertising on our Website, which we currently don’t, this category of cookie would help to make advertising more relevant to you.

5. Cookies Set for Visitors to the Website

The cookies in this table are set by us for visitors to the Website:

Name of cookie	Category	What it does / how long it lasts
_ga	Functionality	Used to distinguish users. Expires after 2 years.
ga_<container-id>	Functionality	Used to persist session state. Expires after 2 years.
visitor_id	Functionality	This cookie makes sure that the visitor is tracked on the correct Pardot account. Expires after 1 year.
visitor_id-hash	Functionality	This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. Expires after 1 year.
loopup_cookie_consent	Functionality	This cookie is used to record the consent of the Cookie Policy. Expires after 30 days.

6. Contact Us

1. 6.1 While we ask you to raise any questions or complaints with us first, as we want to make sure we provide you with a world-class service, you are always entitled to notify a complaint to any regulator such as the UK Information Commissioner at any time. Our contact details are in the main body of our Privacy Policy.