About our company​

Hybridium (formerly Mashme.io) was founded in 2013 and was acquired by the LoopUp Group (LSE: LOOP) in 2021 with an exclusive focus on auditorium hybrid event technology.

Our philosophy

Getting together is harder than ever. People want choice on how they attend an event and need to be engaged whether they are in-person or remote. As specialists in hybrid auditorium and event technology for the last decade, we can help you adapt to these ever-changing needs, driving engagement and event success to the next level. Leading corporations, universities and business schools worldwide use Hybridium’s technology to create immersive hybrid events and learning experiences.

Meet the Senior Management Team

Victor Sanchez

Victor Sanchez

President

Víctor holds a BA in Telecommunications Engineering from Universidad Politécnica de Madrid and a Masters in ITM from Illinois Institute of Technology. He was recognized by Google as a GDE (Google Developer Expert) in web technologies and has given over 100 lectures in the last 10 years. Victor is a founder of the non-profit event Hack For Good.

Andrew Bunyan

Andrew Bunyan

Head of Commercial

Andrew Bunyan, based out of London, is responsible for Hybridium’s global commercial operations. Prior to this, Andrew has held key positions at Hybridium’s parent company, LoopUp, where he was focused on improving customer experience and service delivery through a variety of roles spanning business development, sales, account management and customer success. Andrew holds a BA in Business Management and Marketing from The University of Salford.

Gloria Bueno

Gloria Bueno

Head of Operations

Gloria Bueno, based out of Madrid, is responsible for operational efficiency, policy design, strategy, and process improvement. Prior to joining Hybridium in 2018, Gloria has held customer service, operational and technical roles for a variety of companies such as Capgemini and Hewlett-Packard. Gloria holds a and BSc in Chemistry from Universidad Complutense de Madrid.

David Laburu

David Laburu

Head of Customer Success

David Laburu, based out of Madrid, is responsible for the Customer Success Management and Support Team. Prior to joining Hybridium in 2019, he worked for Avaya and became a Subject Matter Expert on IP Office as part of the Europe, Middle East, and Africa support team. David holds BSc in Telecommunications Engineering from Universidad de Deusto and several certifications in his fields of expertise.

Katie Miles

Katie Miles

Head of Sales

Katie Miles is responsible for global sales, business development and customer onboarding. She has over 20 years of sales, marketing and major account management experience within the technology and retail sectors. Katie’s focus is building and managing customer relationships, whilst developing strategies for achieving company’s targets.

Contact us

Find out how you too can deliver the ultimate hybrid event experience.